Smart Card Alliance Latin America Management

• Executive Committee
• Other Members
• Advisory Board
• Associate Director

Executive Committee

SCALA Chairman
Ing. Fernando Méndez

Director de Productos Emergentes
Visa Inc. Región América Latina y el Caribe

Fernando Méndez es Director de Productos Emergentes a cargo del las actividades relacionadas con tarjetas inteligentes de Visa Inc. para la Región de America Latina y el Caribe. Dentro de sus responsabilidades se encuentran el desarrollo de estrategias para incentivar la adopción de los productos emergentes y las nuevas tecnologías de Visa, incluyendo el desarrollo de la infraestructura de tarjetas inteligentes EMV así como de las tarjetas de pago sin contacto.

Con más de 21 años de experiencia en la industria de medios de pago, el Sr. Mendez ha trabajado en otras áreas de desarrollo de negocio apoyando a la región del Caribe y en el área de Sistemas de Visa en México. Anteriormente, fue responsable del sistema de autorizaciones de tarjeta de crédito de Bancomer, uno de los mayores bancos en México.

El Sr. Méndez tiene un título de Ingeniería Cibernética y Ciencias de la Computación de la Universidad La Salle en México. Además, cuenta con estudios de educación ejecutiva en mercadeo de nuevas tecnologías de la escuela de negocios de Harvard en Boston, Estados Unidos.

Actualmente desempeña el cargo de Director del Consejo de Medios de Pago para América Latina del ‘Smart Card Alliance’.

SCALA VICE Chair
Karina Prado Dannias

Sales Director - Payment and New Business at Giesecke & Devrient (GDBurti) responsible for EMV migration in the region, Innovative projects and Security transactional ones. Computer Engineer graduated on Escola Politécnica - USP in São Paulo, Consultant on EDS Dallas - USA for one year, has high level experience on international companies: - Financial Institutions as Lloyds Bank, System Integrators as Algar Bull/Integris and Consulting Companies as EDS. She has been involved on Smart Cards community since 16 years ago and took part of the very first EMV projects in Brazil and is close to the market requirements and to the future trends. She is responsible for the first/biggest NFC, key fobs and Dual interface projects and together with her team, is a sponsor of the future technologies on the smart card payment market.

SCALA Secretary
Humberto de la Vega

Humberto de la Vega’s professional experience includes Cybernetics Engineering at La Salle University, Mexico D.F. and Lost Control Specialty at Water Research Center, Great Yarmouth, England. From 1981 through 1985, he studied at the Mathematics, Computers and System Center, La Salle University, Mexico D.F. and worked as an Analyst and an Administrative Systems Chief.

He was founder the Founder and General Director from 1986 through 1997 at DICSA, Mexico, D.F., a company specializing in biometric applications. From 1997 through 1999, he worked as Latin America Sales Manager at Recognition Systems, Inc. of San Jose, CA, USA. He is currently at HID Global of Irvine, CA, USA and has served as Regional Sales Manager Latin America and the Caribbean, Director of Business Development, Director of Sales Latin America and the Caribbean, and currently serves as Vice President of Sales, Latin America and the Caribbean.

He also has experience as a columnist in various magazines related to technology and security, and has been published different countries.

Other Members

SCALA Observing General Member
Vincent A. Tenaglia (Vince)
Email: vtenaglia@getgroup.com
Web: http://www.getgroup.com

Mr. Tenaglia joined GET Group’s Passport and ID Solutions on Feb 3rd, 2009 as the Director of Sales Operations for Latin America & Caribbean Regions, responsible for managing and growing business-to-business as well as business-to-government contracts in this region, reporting to the International Sales Director and the President – Mr. Gary Christelis.

Vince joined GET from L1 Identity Solutions–NYSE (formerly Digimarc Corp-NASDAQ.), where he served as Sr. Director of Sales for Latin America and the Caribbean Regions. Vince was a key leader responsible and accountable for overseeing the Go-To-Market strategies and initiatives since 2006, including and not limited to products, sales, services, manufacturing, and government relations activities in the region, successfully yielding new customer pipeline, bid/contracts, renewals with triple digit growth in revenues and contribution margins during his tenure.

Prior to L1 Identity Solutions, Vince achieved consistent success at GE (NYSE) from 1989 to 2005, fulfilling increasing senior key management roles. He served as a Sr. Manager for GE Healthcare Technologies, leading and establishing various new programs for Latin America, such as: The First Trade Finance & Financial Services; Product Sales Marketing for Leased and Reconditioned Capital Assets; Acquisition-Integrations and Government Sales Relations. In addition, he served as a key global funding leader and co-leader in several global assignments and was privileged to receive continuous and extensive senior executive training programs at GE Jack Welch University, during his tenure. Vince was a champion and earlier adopter of Jack’s Six Sigma programs since 1997 and certified from GE accordingly.

Before GE, Vince was a Sr. Financial Planning and Analysis Manager at a bank holding company in Miami during the Savings and Loan crisis, with outstanding success. He holds a Master of International Business degree from Nova Southeastern University, a Bachelor of Arts degree from Florida Atlantic University with pre-engineering studies and high school from New York schools.

Vince was born in Argentina of Italian parents, lived in many countries, speaks several languages and has an extensive multi-cultural affinity. He is easily reachable at the GET Group USA office in Boston or Miami area, where he provides fast customer response time.

For more details, visit GET Group at http://www.getgroup.com or contact him at InfoLatAm@getgroup.com.

SCALA Observing Government Member
Mauricio Augusto Coelho

• Graduate in Production Engineering with emphasis in Electrical Engineering by the Industrial Engineering Faculty–FEI since 1991
• Post-graduate as Public Policy and Governmental Management Specialist by Public Administration National School–ENAP since 1999
• Master Business Administration (MBA) graduate in Master of E-Government Administration by University Centre for Managerial Science–UNA since 2003
• Federal Civil Servant since 1998 always actuating in the field of public administration modernization, by designing, developing and implementing e-gov programs and projects at The Presidency of The Republic of Brazil and its linked organs and agencies, besides Ministry of Justice and Ministry of Finance
• Before, from 1985 to 1997, acted in the private sector as a systems engineer in the field of Information Technology and Communications and Industrial and Commercial Automation
• Presently, actuate as Director of Public Key Infrastructure of the National Institute of Information Technology–ITI, a federal autarchy linked to The Presidency of The Republic of Brazil, responsible for the management and operation of the Root Certification Authority of the Brazilian PKI–ICP-Brasil

Advisory Board

Ian Walmsley
Oberthur Card Systems

Marcelo Bellini Garcia (Brazil)
Co-Chairman

Marcelo Bellini Garcia, graduated in Mechatronics (Escola Politecnica da Universidade de Sao Paulo) and received his MBA in administration and marketing at Fundação Getulio Vargas.

He has worked since 1998 in the Smart Card industry working at Sagem Orga do Brasil (formerly Daruma Orga), and is responsible for sales in Latin America for all Business Units (Banking, Telecom and Health/ID). He was a Product Manager for Internet Security Products in Compugraf Tecnologia e Sistemas for 3 years, and a Sales Manager in the CAD/CAE/CAM business.

Associate Director

Edgar Betts
Associate Director for Latin America
Smart Card Alliance
3001 S Ocean Drive, #205
Hollywood, FL 33019
Email: ebetts@smartcardalliance.org

Edgar Betts is the Associate Director for Latin America of the Smart Card Alliance. The Smart Card Alliance is a non profit, non partisan, multi-industry association of over 150 member organizations, working to accelerate the widespread acceptance of smart cards technology in the Americas. He came to the Alliance on March 2005 to help develop and complete the MDCP grant that the Alliance received for Latin America. In June of 2005, he worked with key organizations to create the Smart Card Alliance Latin American (SCALA) Chapter. In February 1st, 2006 Edgar Betts was appointed Associate Director for Latin America of the Smart Card Alliance.

Prior to joining the Smart Card Alliance, Edgar Betts was the Executive Director and Co-Founder of the Smart Card Division (03) for Integra Group Corporation based in Panama City, Republic of Panama. The mission of his Division was to promote, distribute, and implement smart card and RFID systems in Central America and the Caribbean Region.

In 2002, Edgar Betts worked under the Director of Electronic Business Technologies at the U.S. General Service Administration (GSA). During this time he worked on the promotion of electronic business technologies and government policies for the United States Government and the North Dakota Government Rural Outreach (NDGRO) Project.

Edgar Betts is a graduate of Florida State University with a B.A. in Economics and International Affairs. He communicates fluently in Spanish, English, and Portuguese, which allows him to effectively convey and promote the Smart Card Alliance throughout the region of the Americas.